Lux Radio Theater
In October of 1934, "Lux Radio Theater" debuted in New York on NBC's Blue radio network. Presenting audio versions of popular Broadway plays, the show failed to garner an audience and soon ran out of material.
After switching networks to CBS and moving to Hollywood, Lux found its true market. The show began featuring adaptations of popular films, performed by as many of the original stars as possible. With an endless supply of hit films scripts and an audience of more than 40 million, Lux enjoyed a prosperous run until the curtain fell in 1956.